On building two brands at once
The hardest part is not the legal work. It is keeping the two client experiences distinct without duplicating myself.
Note in progressNow
What I am focused on right now.
This is a living snapshot of my work — the brands I am building, the systems I am improving, the ideas I am exploring, and the questions I am currently thinking about. Updated as the work changes.
Current Focus
- Building Jacobs Legacy Counsel as a focused estate planning brand for families, professionals, and business owners.
- Growing Jacobs Counsel across sports, entertainment, gaming, AI, startups, and business law.
- Developing better intake, education, and workflow systems that work across both firms.
- Writing about law, AI, gaming, sports, startups, and legacy planning — and how they connect.
Building
01
Jacobs Counsel
A modern law firm for athletes, creators, founders, and the companies they build.
02
Jacobs Legacy Counsel
Estate planning, trusts, and legacy protection for families and professionals.
03
DrewJacobs.ai
My personal hub for ideas, projects, writing, and the thinking behind the brands.
04
Operating Systems
Intake, scoping, drafting, and client experience systems that run quietly behind both firms.
Exploring
AI-assisted legal operations
Better legal intake and client education
Legal brand architecture
Gaming law and skill-based contest structures
Estate planning content and referral systems
Recent Notes
AI as intake, not advice
I am more interested in using AI to make the first conversation useful than to replace the conversation itself.
Note in progressGaming law is moving fast
Skill contests, prediction markets, and sweepstakes structures are being tested in real time. The lawyers will catch up eventually.
Note in progress